The Value of a Website :: Repeat Business

• Get them to your website
  Put your web address in every communication with your customer. Make your website readily available to them. Put it on all email, invoices, proposals, etc. This will help drive them to your website.
• Updated website content
  If your website content never changes and it never has any new information, no one will come back to your website. Updating content can also help your search engine rankings. Search engines tend to rank your website higher if it is updated regularly.
• Specials
  A great way to gain repeat business is to extend offers and deals on your website.
• Newsletters
  This is another great way to keep your name in front of your customers. Newsletters can be emailed to your customer list and will help to keep your name fresh in their minds. They can be plain and simple or very ornate to catch attention. Newsletters help to drive the receiver to your website so that they can stay aware of your services. All of your newsletters should be archived on your website.
• Product & Service Info
  This allows you to cross market. On your website your customer can discover more information about the products he has purchased and the related products that you offer.